In this episode of the Americas Series, David Yakobovitch speaks to Toby Russell, co-CEO of Shift Technologies about disrupting the used car market!

Specifically, they cover:

• In the digital era, convenience is key. Consumers want to browse, shop, and pay for items like coffee, clothes without friction. Toby discusses how Embedded FinTech allows customers to finance their cars, get prequalified for a loan, select and purchase an auto loan, and even buy vehicle protection plans and gap insurance without leaving their app. He'll also dive into how embedded fintech will transform industries and why more brands should take the Embedded FinTech approach.

• One of the largest areas of the consumer sector is a haggle system that actively discriminates. Toby speaks about how incorporating ML and a financial stack into an eCommerce platform is standardizing industry pricing, allowing more people to access real-time crediting decisions, and how embedded payments open up auto purchases to more people.

• As payments become more digital both online and offline, Embedded Finance will become a new business model for sellers. This will accelerate in a Web3 environment.

Conclusion:

As a retailer - evaluate your business model.

As a finance company- evaluate your Tech.

As a consumer - expect better.