Jana Kovacovska, the founder at Tiny CFO, providing advisory services to start-ups focused on entrepreneurial Finance in the tech, consumer, and media space. Ex-VC and McKinsey. An enthusiastic supporter of new-ish entrepreneurs and small businesses. Hosted by Rudolf Falat, founder of Voice of FinTech podcast.

Here is what we talked about:

• Background on Tiny CFO and Jana

• What made you start Tiny CFO?

• What do you think founders need to focus on with regards to their finances from the start?

• Is there a difference between a startup and a small business? Why does it matter?

• Which issues do you witness in entrepreneurial finance?

• Why not just leave all this to the accountant?

• What do you think the best practice finance function for startups looks like?

• Do you think forecasts still cannot be automated?

• Can the founders do all of this – manage their whole finance function – on their own?

• When should they hire a CFO and what to expect?

• How do you collaborate with others in the ecosystem?

• What's the best way to reach out?