In this podcast episode, Alexandra Levis, President of Arro Financial Communications, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about the unique nuances and challenges of Marketing in Financial Services.

Here is what they covered:

Alex's background and journey to Marketing in Financial Services
Challenges Alex had to face running a company that's at the intersection of marketing and traditional finance
Best marketing tools to focus on? Digital marketing, SEO, PR?
Does one still need a website to promote their business?
Key clients - large companies vs. FinTechs; how do they differ?
How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route?
Many entrepreneurs would love to build another platform. How do you overcome a cold start problem, though?
The most significant changes in financial marketing over the last few years?
Recommended for to aspiring FinTech entrepreneurs, related to Marketing: Hegarty on Advertising
Best way to reach out: alevis@arrocomm.com