Asia Pacific Series with Taneia Bhardwaj: Digitizing home loans with Atul Monga, co-founder & CEO of BASIC Home Loan

 

In this episode of Voice of Fintech, we spotlight the revolution that is underway in India's most significant asset class - property or real estate. Our guest today is Atul Monga, Co-Founder & CEO of BASIC Home Loan. This FinTech company is working to digitize home loans, especially for middle and low-income households in India.

Here is what Taneia Bhardwaj, our APAC Series host, based in Mumbai, asked Atul:

  • You are a mechanical engineer by training who has spent a fair bit of time in investment banking. What led you to start your own business, that too, during the first wave of the pandemic in 2020?

  • Talk to us a bit of the business you have built - BASIC home loan - as someone who has taken a home loan herself - what's shocking and frustrating in equal measure is the complete lack of digitization in the entire process -there's never-ending paperwork, complicated math, and stress! So how are you solving this? How are you delighting customers? Reinventing the process?

  • What are some of India's trends that support and drive protection - on the search, supervise, and sell-side?

  • How did you nail your go-to-market strategy? How did you validate your value proposition and ensure that you were developing a product that people wanted instead of creating something based on your intuition?

  • Is winning clients a lengthy process because real estate is traditionally a conservative brick-and-mortar business in more ways than one?

  • Scale-up plans?

  • When will we see the one-click mortgage, the embedded finance component of PropTech, take off in India?