Asia Pacific Series with Taneia Bhardwaj: Digitizing home loans with Atul Monga, co-founder & CEO of BASIC Home Loan
In this episode of Voice of Fintech, we spotlight the revolution that is underway in India's most significant asset class - property or real estate. Our guest today is Atul Monga, Co-Founder & CEO of BASIC Home Loan. This FinTech company is working to digitize home loans, especially for middle and low-income households in India.
Here is what Taneia Bhardwaj, our APAC Series host, based in Mumbai, asked Atul:
You are a mechanical engineer by training who has spent a fair bit of time in investment banking. What led you to start your own business, that too, during the first wave of the pandemic in 2020?
Talk to us a bit of the business you have built - BASIC home loan - as someone who has taken a home loan herself - what's shocking and frustrating in equal measure is the complete lack of digitization in the entire process -there's never-ending paperwork, complicated math, and stress! So how are you solving this? How are you delighting customers? Reinventing the process?
What are some of India's trends that support and drive protection - on the search, supervise, and sell-side?
How did you nail your go-to-market strategy? How did you validate your value proposition and ensure that you were developing a product that people wanted instead of creating something based on your intuition?
Is winning clients a lengthy process because real estate is traditionally a conservative brick-and-mortar business in more ways than one?
Scale-up plans?
When will we see the one-click mortgage, the embedded finance component of PropTech, take off in India?