Brigitta Gyoerfi, Innovation Strategist and CEO of Creablin´ spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about innovation strategies for banking incumbents, e.g., design thinking, metaverse, DeFi or sustainability and more.

Here is what they talked about in more detail:

Brigitta – what’s your background? How did you get to what you do today?
I know you are also an expert on Design Thinking – how would you assess the customer-centricity among incumbent banks in Switzerland and, say, a few years back?
What are some of the best resources (books, courses, studios) where can someone start with Design Thinking? Check out Sparkacademy or Ideo, for example.
DeFi and metaverse are hot topics – are these topics that banks can work on now or are they Horizon 3 kinds of problems?
Examples of where you worked with corporate clients on metaverse applications
Isn’t DeFi going against the incumbents by definition?
Does corporate innovation work or is it an innovation theater?
What would advise start-ups trying to work with incumbents? What’s the best way to talk to the right people, and who are they?
Sustainability entered mainstream investing a while ago as well, yes, we still have issues with ESG investing, sustainability reporting and greenwashing. What are some initiatives in Switzerland that address these issues? What can we do as individuals to progress these topics more?
Contacts: Creablin´ website or Brigitta Gyoerfi LinkedIn profile