Lucia Hegenbartova, CCO of Dreams, Swedish neuroscience-FinTech, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about using neuroscience when engaging with your clients in financial services.

Here is what you learn from their conversation:

Lucia's entrepreneurial journey so far
What is Dreams? Dreams provides a custom experience layer that enables banks to boost their customer's engagement in financial products.
What does CCO (Chief Commercial Officer) role mean in day to day life
Dreams' unique advantage: understanding how the human mind works, especially when it comes to financial products
Many incumbent banks have become product factories over many years and being client-centric sometimes seems more of a priority for FinTechs. Who are target clients for Dreams?
Dreams team has recently published an article Why Banks Must Start Caring About Financial Wellbeing, where the HBR article stating that emotionally engaged clients are 35% more valuable than highly satisfied customers was mentioned. How come?
How do you apply neuroscience in your work on emotional wellbeing and help your clients ultimately make more money?
How do you help clients increase their clients' financial wellbeing and build higher loyalty and potential for up-/cross-selling additional financial products?
What are the most common misconceptions that banks have about human decision-making, and how it's reflected in the design of the products they are offering and how to do it better?
How do you make money? What's your business model?
Where are you on your journey in terms of geographic reach, hiring or funding?
A favorite non-fiction book Lucia recommends The Mind Illuminated: A Complete Meditation Guide Integrating Buddhist Wisdom and Brain Science for Greater Mindfulness by John Yates
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