Gerti Dervishi, Chief Growth Officer at Flybits, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about why contextual banking is the future of banking and how to get it right.

Here is what they talked about:

Gerti's background and motivation to join a start-up
What is Flybits and the problem they are solving: helping banks to build better connections with their clients using context, improving their mobile experience
There is a lot of buzz around contextual banking. Yet, people are also more and more aware of how their data is used by companies and maybe vary of their data used for banking services proposals. How does Flybits resolve the tension between relevance and privacy?
Target customers: B2BC business
Business model, unit economics, and scale
Canada and internal presence
A critical piece of advice to Gerti's your younger self
Favorite non-fiction books: The Undoing Project, Shoe Dog, The Hard Thing about Hard Things or The Zero Marginal Cost Society
What are trendy hobbies on the Toronto start-up scene?
Status check of Flybits' entrepreneurial journey
Best way to reach out

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